![]() Most often, when customers hear the name of your business, they will come up with a mental image of your logo, consciously or not. When it comes to businesses, there’s no visual that’s more important than the brand logo. This is thanks to ample research now done in the consumer psychology field. Corporate marketers know which colors have which effects on the human psyche, as well as a subconscious association to particular symbols. This human inclination to the visual is significantly manipulated and taken advantage of in the business. After all, we are the ones who came up with “a picture is worth a thousand words”. ![]() We will always have a better memory of an image or an icon than a bunch of text. ![]() Like it or not, humans are visual beings.
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